First Destination Survey

2017 HEDS First Destination Survey

The HEDS First Destination Survey asks graduating seniors and recent college graduates about their primary activities following graduation. Institutions can use the survey’s results to assess employment- and career-related outcomes for recent college graduates and to report to the National Association of Colleges and Employers (NACE). The survey may be given to graduating seniors and/or college graduates who complete their undergraduate degrees between July 1, 2016 and June 30, 2017.

You can administer the 2017 HEDS First Destination Survey for any 3–6-week period between April 1, 2017 and July 31, 2017 or September 1, 2017 and December 31, 2017. Administration options include: collecting information at graduation at a time when students are more accessible, post-graduation when graduates have solidified their primary post-graduate activities, or a combination of both to increase response rates.

You must register at least 3 weeks prior to the date on which you plan to begin administering the survey.

All institutions will receive: a report that compares your participants’ responses to those of graduating seniors/recent college graduates at other participating institutions and an SPSS and/or Microsoft Excel file with your participants’ responses.

Institutions in HEDS will also receive: an SPSS and/or Microsoft Excel file with participant-level data from participating HEDS institutions.

The base cost of a single administration of the survey is $500 for institutions in HEDS and $1,700 for institutions not in HEDS. There are some custom options for additional fees.

Sean McLaughlin, Otterbein University

“The HEDS First Destination Survey is an easy way for us to collect outcomes measures for our recent graduates for use within our university, as well as reporting to NACE.”


Susan Canon, St. Olaf College

“We use the HEDS First Destination Survey in both the spring and fall to help get a full picture of what our graduates are doing after graduation. We adjust and add to our graduates’ information starting at graduation and continuing throughout the summer and fall. Our goal is to know the primary activities of at least 90% of our graduates by the end of December.”

Learn more about your institution’s seniors and recent graduates by registering for the 2017 HEDS First Destination Survey.